The program drove social conversation around the film, which was amplified via high-impact media and takeovers. Irish Whiskey’s 50 State Irish Pub Tour in March of 2015, Playboy developed an exciting consumer promotion that encouraged fans to share their Tribe of True Characters Instagram photos for a chance to win a trip to the Playboy Mansion.In partnership with Hornitos, Playboy did something that had never been done in the 63 year history of the brand: developed a custom, multidisciplinary content franchise themed to Hornitos’ “Not Just Any” brand messaging across Playboy’s print, digital, social, video and event platforms. The program was complemented by a variety of digital, event and social activations.The program was amplified via custom content, a custom video series, co-branded promotions, and multi-channel social amplification.
When we were in college, we found out that Jessie was a virgin.
developed a branded content program featuring custom videos and editorial to support Dewar’s 15 year Limited Edition Scotch.
The program organically integrated key brand messaging and product placement.
As we walked the path you saw masters with subs being... I laughed, I bet you a hundred bucks you couldn’t get her into bed. As he started driving he asked, "So how did you like your first tip to the gloryhole? I had no idea a place like that existed." Clark said, "I'm glad you enjoyed it, I'll be bringing you back to this one and some others a few times a week." When he said that I got excited. To me, the difference is when you are outed by your partner it’s clear it’s about his erection size, while self-outing on nude beaches or in showers or locker rooms, guys are typicall...
Continue» I was hanging out at one of my favorite watering holes one night, talking with other patrons. Continue» The star of this little story is my friend Jessie.