Super deal 2 milyar online dating
"The staggering financial losses and the lack of real, tangible progress at mitigating fraud highlights the importance of the industry's Trustworthy Accountability Group in fighting this war.It also underscores the need for the entire marketing ecosystem to manage their media investments with far greater discipline and control against a backdrop of increasingly sophisticated fraudsters." To better combat ad fraud, the study's authors recommended a better understanding of the programmatic supply chain.
Other recommendations included registering with TAG, the marketing industry's Trustworthy Accountability Group, to become identified as a trusted business partner. About 49% of ANA member companies participated in the study.
Data was collected from nearly 10 billion online advertising impressions across 1,300 campaigns over 61 days, from Aug. The financial impact averaged about million per participant, the study said.
"In problems of security and fraud, the 'attacker's advantage' of only needing to find one weakness in a defense is well understood," White Ops CEO Michael Tiffany said in a statement.
But whenever ad fraud is brought up those same marketers will usually shrug their shoulders and say something about how ad fraud is just part of the game.
So it might not surprise anyone that .2 billion is expected to be lost globally as a result of nonhuman traffic in 2016, and that the problem is just as pervasive as it was last year.